New and improved: time to rethink promotions.
Promotions are everywhere in retail, taking up a considerable amount of space, time and money (margin and spend). Effectively and efficiently running the processes requires a clear understanding of these processes and a fitting setup and tools for the organisation.
In this we article address the context, processes and considerations on promotion management in the broader perspective of the consumer product and retail market landscape, and the changes in it. The article serves as a conversation starter, for instance in your organisation: rethinking whether your setup still matches your ambitions.
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